YUHOSA makeup collection
YUHOSA · EST. 2025

以色彩,表达本我 Express Yourself in Color

An emerging color cosmetics brand focusing on eye, lip and face makeup — modern design, everyday comfort, and shades that adapt to every skin tone and lifestyle.

★★★★★ Official TikTok Shop 140K+ units sold Store rating 4.7–5.0 99% reply in 24h
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Star Products

Star Products

Eye · Lip · Face — three signature makeup collections

Brand Story

YUHOSA · Brand Culture

YUHOSA star product

Makeup is a form of self-expression

Founded in China in 2025 with a core team of over 15 years in the Chinese beauty market, YUHOSA serves China, Southeast Asia, Europe and the US, thriving on interest-driven channels including TikTok, Shopee and Xiaohongshu (RED).

We go beyond glamorous effects — focusing on everyday comfort and adaptability, using pure colors to help every consumer express their own unique style and charm.

“Express Yourself in Color.”
Read our brand story →
15+
Years in Beauty
Industry Experience
3
Signature Ranges
Eye · Lip · Face
12 colors
In One Palette
Multi-Purpose Palette
3
Global Markets
China · SEA · EU/US
Real Reviews

Real Buyer Reviews

Verified reviews & customer photos from our official TikTok Shop / Shopee stores (used with brand authorization)

4.6★
★★★★★
12-Color Palette · 2.3K+ reviews
4.2★
★★★★☆
Micro-Matte Lipstick · 212 reviews
4.6★
★★★★★
Big Ice Bucket Lip Glaze · 27 reviews
4.7–5.0★
★★★★★
TikTok Shop SEA store ratings
Review screenshot from Malaysia

Obsessed with this pink palette — soft, sweet and feminine. Great pigmentation, easy to blend, no fall-out.

★★★★★ Malaysia · 3-22 Palette H03
Review screenshot from Vietnam

The shimmer shades are soft and squishy, not powdery — apply with your fingers. The color is beautiful.

★★★★★ Vietnam · 3-31 Palette H03
Review screenshot from Vietnam

Beautiful, good coverage, perfect for light makeup. Compact and easy to carry for touch-ups.

★★★★★ Vietnam · 6-9 Palette H03
Review screenshot from Vietnam

Rich pigmentation, good coverage — can create pink and orange tones. Eyeshadow and blush in one.

★★★★★ Vietnam · 1-28 Palette H03
Review screenshot from Vietnam

Beautiful color that applies smoothly. Even if it wipes off, I just reapply — worth it.

★★★★★ Vietnam · 1-21 Lipstick 204#
Review screenshot from Vietnam

The color payoff is really beautiful! Small and cute, smooth and glossy.

★★★★★ Vietnam · 12-27 Lip Glaze 02#

* Screenshots from real buyer reviews on our official stores (used with brand authorization). Click a card to view the original.

Official Stores

Our Official Stores

TikTok Shop in three SEA markets · Shopee Vietnam — real store data

TikTok Shop · Malaysia TikTok Shop Malaysia Yuhosa store screenshot

Yuhosa store

@chengshuoselect
★ 4.75,000+ soldStar Shop
TikTok Shop · Vietnam TikTok Shop Vietnam Yuhosa-vn screenshot

Yuhosa-vn

@yuhosavn
★ 4.962.7K+ sold99% reply in 24h82% ship in 48h
TikTok Shop · Thailand TikTok Shop Thailand Yuhosa-th screenshot

Yuhosa-th

@yuhosath
★ 5.078.5K+ sold$5 off $50+
See All Sales Channels

Shopee Vietnam · YUHOSA (Palette 4.6★ / 2.3K+ reviews) · US / UK / Japan stores coming soon

Influencer Picks

Loved by SEA Influencers

Real try-on videos from Thailand, Vietnam and Malaysia — tap to play

Thai influencer 12-color palette video

Thai Influencer · 12-Color Palette

Try-on & full look

Vietnam beauty 12-color palette video

Vietnam Beauty · 12-Color Palette

Real wear · multiple looks

Vietnam influencer 12-color eyeshadow video

Vietnam Influencer · 12-Color Eyeshadow

Eye makeup tutorial

Vietnam influencer 9-color eyeshadow video

Vietnam Influencer · 9-Color Palette

Fresh everyday eye looks

Malaysia influencer 12-color palette video

Malaysia Influencer · 12-Color Palette

Everyday · multi-skin-tone

Malaysia influencer 12-color eyeshadow video

Malaysia Influencer · 12-Color Eyeshadow

No-filter real test

More YUHOSA, at Our Official Stores

Follow our official stores on TikTok, Shopee and Xiaohongshu (RED) — tap below to view store data and entries.